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Wednesday, October 4 • 11:15am - 12:00pm
How To Sell the Way Buyer's Buy Today: Utilizing the Inbound Sales Process

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Today's world is unimaginable without the internet. We buy products, file our taxes, pay bills, apply for jobs, stream entertainment and communicate with people all around the world over it. But this isn't the way things always were. Think about what it was like to buy a product before the internet existed. Buyers actually needed salespeople to help them make a buying decision. The internet changed everything. And it turned the buyer-seller relationship upside down. Today, the information a buyer needs to make a purchase decision is just a click away. The power in buying and selling has shifted to the buyer from the seller. Keeping up with today's empowered buyer means that the sales process needs to change too. Whether your sales process relies on inbound leads or targeted outreach, whether you're a big or small company, whether your product is simple or complex, inbound sales is relevant. Attend this session and learn: 1. The difference between 'Legacy' sales and the 'Inbound' sales process. 2. The three stages of the Buyer's Journey. 3. How to develop a sales process that supports your buyer through the journey. 4. The Inbound Sales Methodology. 5. Incorporating social media into your selling process.

Speakers
avatar for Susan Elder

Susan Elder

Senior Director of Marketing, Jenne
"Susan Elder joined Jenne, Inc., a value-added distributor of technology products and solutions focusing on voice, video, data networking, premise security and cloud product solutions in 2012 after 25 years of experience in corporate marketing and communications positions. Prior to joining Jenne, she served as the Chief Marketing Officer for the American Red Cross of Greater Cleveland where she drove major marketing and communications initiatives that enhanced the... Read More →


Wednesday October 4, 2017 11:15am - 12:00pm
Olympic