AstriCon 2017

Today's world is unimaginable without the internet. We buy products, file our taxes, pay bills, apply for jobs, stream entertainment and communicate with people all around the world over it. But this isn't the way things always were. Think about what it was like to buy a product before the internet existed. Buyers actually needed salespeople to help them make a buying decision. The internet changed everything. And it turned the buyer-seller relationship upside down. Today, the information a buyer needs to make a purchase decision is just a click away. The power in buying and selling has shifted to the buyer from the seller. Keeping up with today's empowered buyer means that the sales process needs to change too. Whether your sales process relies on inbound leads or targeted outreach, whether you're a big or small company, whether your product is simple or complex, inbound sales is relevant. Attend this session and learn: 1. The difference between 'Legacy' sales and the 'Inbound' sales process. 2. The three stages of the Buyer's Journey. 3. How to develop a sales process that supports your buyer through the journey. 4. The Inbound Sales Methodology. 5. Incorporating social media into your selling process.